The trefoil was first introduced in 1972 at the Munich Olympic Games where it could be seen on every official and on 1,164 out of the 1,490 competing athletes Due to its visibility on every major athlete at the time as well as due to its strong presence in tennis (which at the time was enjoying never before seen popularity) on athletes such as Stan Smith & Ilie Nastase, by 1976 the trefoil had become one of the most popular and recognizable brand symbols in the world By the late 1970s and the 1980s, the trefoil had grown beyond sport and was beginning to be seen on a number of celebrities, in particular musicians The trefoil- symbol of Originals Trefoil- pronounced tref (to rhyme with deaf)- oil It is derived from a latin word meaning ‘three leaved plant’
Barbour was founded in 1894, on the British east coast, by the Scotsman John Barbour. He saw a need for waterproof and reliable outerwear among the workers in the Northeast Kingdom.
Previously, the fishermen used poorly suitable jackets coated with tar and fish oils. The introduction of oilcloth meant a softer, more comfortable jacket with the same water repellency and increased life-span.
With its oil coats and famous check pattern symbolizes Barbour now the British heritage.
C.P. Company was founded in Italy in 1975 by Massimo Osti, with the idea of producing traditional Italian casual wear using inspiration from military uniforms. The now classic C. P. Company Google jacket is a recurring theme in the collections.
The letters C & P is the initials of the name Chester Perry, which was the original name.
Ellesse was founded by Leonardo Servadio in Perugia in 1959. The brand grew in popularity during the 1970s as a producer of skiwear. Another sport with which Ellesse has been closely associated since its early years is tennis. The Ellesse logo references the form of a tennis ball with the shape of the tips of a pair of skis.
Through the 1970s and 1980s, Ellesse gained a reputation for combining sportswear functionality with street-level fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of its garments.
The UK casuals/dressers adopted the brand in the '80s as premium sportswear took off across British terrace culture known today as '80s casuals a talked about comeback style back available in 2011 in limited Ellesse Heritage stores
The Fila brand has over 100 years of heritage with its roots dating back to 1911 and the textile mills of Biella in Northern Italy.
Fila has forever been associated with champions from a variety of sports such as tennis, skiing, basketball, motor racing, golf, football and running. These athletes stand out not only for their memorable achievements, but also for the unique Fila designs they were so closely associated with.
Ma.Strum is the heritage from Massimo Ostis, the founder of CP Company and Stone Island.
The constant experimentation with fabrics, colors and patterns resulted in the launch of C.P Company, which was quickly followed by Stone Island.
Throughout the 1990s Osti worked with numerous different textiles, fabrics and styles, and those archive samples can today be seen in the result of Ma.Strum. All three brands offer a very unique and different style from the rest of the fashion market, and is hugely popular in its niche.
Marshall Artist was born in London EC1 in 2001 and quickly became acknowledged as one of the UK´s best loved emerging menswear brands.
The brand has been represented at some of the UK´s finest stores including Jones and Selfridges in London, as well as international stores including Colette of Paris and Ships of Japan.
Marshall Artist has been spotted on the backs of many key people over the years including David Beckham, Kasabian, Kendrick Lamar and the Gallagher brothers to name a few.
Weekend offender is a brand inspired by the football culture in Great Britain. The brand is created by Sam Jones and Rhydian Powell and originates from a small town just outside Cardiff.
Weekend Offender has become a huge success in the British islands and is now a common feature of pubs, clubs and football matches.
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